We were happy to have been a part of Smirnoff’s 2010 Nightlife Exchange Project which was hosted at our location in The Munition Factory. We recorded the event live on location to our Studio A. During the event we recorded sets by Canadian Electropop group Dragonette, and India’s Jalebee Cartel, Shaa ‘ ir + Func, and Isis Salam.
The Smirnoff Nightlife Exchange Project was an ambitious attempt to create an once-in-a-lifetime experience on the same night all over the globe. Beginning in October, Smirnoff asked people in fourteen countries a simple question, “What makes your nightlife the best in the world?”. On November 27th, the fourteen countries swapped nights, Canada swapping nightlife and culture with India!